Hockey bloggers are spreading the good word everywhere about what Scott Norton is doing. NortonSports represents some of the most socially interactive hockey players out there. This new charity idea called “Make My Day Mondays” is really taking off. Here is a little more about it from the official press release.
Because after all, any noble cause is always a good one. Obviously, anything that helps people is our overall goal. So please help get the word out anyway you can.
With the economic crisis, charities have been hit hard and now Norton and has his athletes
are hitting back even harder. Norton is using his influence to coach athletes on compassion
and humanity. Through social media, he along with his clients developed the concept
of “Make my Day Mondays”. The idea of “MMDM” is every Monday to make an effort to help
someone in need. The difference in their plan is not to focus on a dollar amount or a specific
organization, but to behave with a sense of strong morality and support for the community.
The heart of the idea is to donate anything to anyone or anyplace that is important to the
individual. Whether it’s buying a meal for a homeless person or helping a handicap person
with a door, athletes of Norton Sports Management hope to brand themselves as role
models for the sport’s community and eventually the world.
Scott explains, “People feel they can not give enough, so they don’t give at all. Many people
get phone calls and letters from various charitable organizations asking for amounts that
are out of their range, and because there is a recession they feel its excusable not to give, but
its not. We should help, but be allowed to offer what we can, even if its only a dollar or five
minutes of our time.”
Norton utilizes the social media to broaden his concept and his athletes as his vessels.
Fans can follow Norton Sports clients such as Captain of the Los Angeles Kings Dustin
Brown (@DustinBrown23) and St. Louis Blues tough guy Cam Janssen (@CamJanssen55)
each Monday on twitter exemplifying the meaning of Make My Day Mondays. Norton
recognizes the power of social media and the influence of his athletes, and hopes to use
the two together to create an awareness of philanthropy and good will. Norton states, “We
want people not to merely try to imitate a players slap shot, but a player’s good will.”
Brown, a finalist for the NHL’s Foundation Award as most charitable player in each of the
last two seasons, states, “Charity and giving back is very important to me. I am very proud
to be involved with and represent Norton Sports in efforts with Make My Day Mondays.
I hope that one day soon, I can look at Twitter on a Monday night and view hundreds of
thousands of MMDM’s, and know that I was at the grass roots of people helping other
people.”
Scott C. Norton is the Founder and President of Norton Sports Management. He has been an NHL player agent for seventeen years and currently has offices in Chicago and Southern California.
