I’ve had enough! I am tired of hearing about low television ratings for the Stanley Cup Playoffs being lower than previous years. I’ve had it up to here, (my hand is brush burning my forehead), with talk of the Nielsen Families just not tuning into the worlds greatest championship.
No kidding. What a shock!!
It’s been proven and talked about, that the youth in a Nielsen family, when they grow up and attend college, are not counted in the ratings and therefore skew the numbers to the oldest and youngest people. This is supposed to change. And I wonder how many of these Nielsen families even have OLN or Versus?
Also, how often does a family maybe add a television and not contact Nielsen to get another box, so if mom and kids are watching American Assdol and dad and son go to another room to watch the game, is it being counted? Trying to find any info on the Nielsen website other than the top twenty shows is ridicules at best. http://www.nielsenmedia.com/nc/portal/site/Public/.
But, television ratings aren’t what the Czars at the NHL headquarters should be worried about. At least not initially. It is the attendance at games. Some playoff games were played to below capacity crowds! I believe it is a known fact among hockey fans that this game doesn’t play well on television, unless you know and understand the game. It is too fast and play moves from one end to the other before the poor guy handling the camera has a chance to follow.
So what is the solution? Get people to attend games!
The new stars of today’s game are young and good looking, so I’m told. Promote their sex appeal to attract more women to the game. More interested women may mean more men taking young ladies on a date. A two-for-one deal.
Offer game day discounts when the arena isn’t full to capacity. The Pittsburgh Penguins offer a plan called Student Rush. Only one available seat can be purchased, per person, for $20.00 cash when a student ID is shown. You should see the lines around the old Igloo. Get the young kids involved, they may be hooked for life. Smart marketing.
And lastly, suck it up and lower prices. Bring in the casual fan that doesn’t go to games because it is too expensive. After going to a few games a year, maybe the interest will be peaked and another true fan is born. A paying fan and a watching fan.
If you get more people to go to games, you will get them to watch it on television. Sure, the bottom dollar is revenue at the rink and advertising money through televised games. So bite the bullet and spend a little, lose a little money now. But if no one attends games, and no one watches on television, there may be no money in it in the future.
No kidding. What a shock!!
It’s been proven and talked about, that the youth in a Nielsen family, when they grow up and attend college, are not counted in the ratings and therefore skew the numbers to the oldest and youngest people. This is supposed to change. And I wonder how many of these Nielsen families even have OLN or Versus?
Also, how often does a family maybe add a television and not contact Nielsen to get another box, so if mom and kids are watching American Assdol and dad and son go to another room to watch the game, is it being counted? Trying to find any info on the Nielsen website other than the top twenty shows is ridicules at best. http://www.nielsenmedia.com/nc/portal/site/Public/.
But, television ratings aren’t what the Czars at the NHL headquarters should be worried about. At least not initially. It is the attendance at games. Some playoff games were played to below capacity crowds! I believe it is a known fact among hockey fans that this game doesn’t play well on television, unless you know and understand the game. It is too fast and play moves from one end to the other before the poor guy handling the camera has a chance to follow.
So what is the solution? Get people to attend games!
The new stars of today’s game are young and good looking, so I’m told. Promote their sex appeal to attract more women to the game. More interested women may mean more men taking young ladies on a date. A two-for-one deal.
Offer game day discounts when the arena isn’t full to capacity. The Pittsburgh Penguins offer a plan called Student Rush. Only one available seat can be purchased, per person, for $20.00 cash when a student ID is shown. You should see the lines around the old Igloo. Get the young kids involved, they may be hooked for life. Smart marketing.
And lastly, suck it up and lower prices. Bring in the casual fan that doesn’t go to games because it is too expensive. After going to a few games a year, maybe the interest will be peaked and another true fan is born. A paying fan and a watching fan.
If you get more people to go to games, you will get them to watch it on television. Sure, the bottom dollar is revenue at the rink and advertising money through televised games. So bite the bullet and spend a little, lose a little money now. But if no one attends games, and no one watches on television, there may be no money in it in the future.
